Make Your Move

I find why you’re stuck so you can stop fixing everything and start making real momentum.

See How

What Changes When You Work With Me

This work brings clarity to what matters now, what can wait, and what shouldn’t be touched yet.

From guessing →
knowing

"I can see our limits, bottlenecks, and gaps before they become crises. We're building proactively instead of firefighting reactively."

From Bottleneck →
Relief

"My approach has been translated into frameworks they can follow. Complex decisions became simple execution."

From Dependent →
self-Sustaining

"We built structure for revenue generation, decision-making, and knowledge transfer, not just operations."

From Fragmented →
Integrated

"Working on the business AND myself at the same time. The structure got stronger as I got clearer."

About Julia

I spent 20 years building, fixing, and managing nearly every part of what makes a business work. The foundation of my experience comes from working in a family business that generated $26M in lifetime revenue from 350K+ transactions.

It's not possible to process that volume without structure, systems, and strategy. Not just in one area, but across the entire business. My approach combines deep operational experience with the ability to see how all parts of a business connect.

I identify where businesses will break before they do, so owners can strengthen what needs strengthening before the pressure arrives.

I work with founder-led businesses ($500K-$5M) who are stuck between where they are and where they want to be. The kind of stuck where you're working harder but not growing at the same rate. Where you've tried the obvious fixes and they only partially worked. Where your team relies on you for too many decisions.

My work is about helping you see what you can't see from inside your own operation so you stop wasting time and money on solutions that don't address the real problem. Whether through coaching, advising, or strategic reviews, my goal is always the same: help you get unstuck, find focus, and think bigger.

This Work is a Fit If You:

  • You're juggling multiple problems and need to know which one to solve first
  • Feel the weight of holding too much context, too many decisions, and too many open loops
  • You've tried 'fixing things' before and don't want to repeat expensive or distracting missteps
  • Care about making fewer, higher-quality decisions — not just moving faster
  • Want clarity before action, not reassurance after the fact

Experience in Numbers

$5M

Revenue Generated

From complete ecommerce systems I built from the ground up.

$2M+

Enterprise Value Delivered

Measurable value created through risk reduction, infrastructure, and brand systems.

6 Weeks

Exit Transition

Complete business transfer of legacy brand without knowledge loss or negative impact on operations.

20 Years

Operations Experience

Two decades building, repairing, and operating businesses from the inside.

These numbers reflect direct operating experience and accountability for real impact and consequences inside complex systems.

Work With Me

Annual Business Review

A compressed in-depth review to identify what’s actually limiting progress and create a clear, sequenced 12-month direction.

This work surfaces the core issue, maps where friction happens, and determines what to address first (and what should wait). You leave with clarity on what matters and confidence in how to move forward.

I recommend starting here.

Business Coaching

Ongoing coaching for founders who want support in decision-making, their own structure, and prioritizing effectively..

This work focuses on how you lead, where your attention creates the most leverage, and how to make clearer decisions as conditions change. Some founders will begin here before moving into working on the business itself with advising.

Business Advising

Strategic advising for businesses where complexity has increased and decisions carry broader impact.

This work builds on diagnostic clarity to align strategy with operations and revenue, sequence priorities, and protect long-term value as the business evolves. My role is to help pressure-test assumptions, navigate trade-offs, and prevent decisions from creating more issues.

The Business Breakdown

Your business problems aren't isolated, they're connected. A weak revenue system can create operational chaos. A broken workflow might block three other processes.

This newsletter helps business owners see what's breaking before they spend time and money on the wrong solution. Weekly insights on how to get unstuck, find focus, and think bigger.

Get the newsletter →

What Clients Say

Julia has a rare ability to see the full picture then translate that insight into clear, impactful action. Her insight and leadership were invaluable, and she made a measurable difference in how we operate.

Dustin Sparman
CEO of Calculated Conversions

Julia helped me with decision overload in a way that felt grounded, strategic, and clarifying. She doesn't tell you what to do or impose her own opinions. She sees around corners and helps you make long-term decisions.

Jess Webber
Coach & Consultant

This work changed how I think about my business. She has a unique ability to identify what's holding you back and help you work through them systematically. I gained clarity on my actual goals and what it would realistically take to achieve them. She stops you from spinning your wheels.

Jamal Johnson
Business Consultant

Identify Where Your Business Will Break

If past investments created complexity instead of clarity, you don't need more advice. You need to understand what actually needs to change and in what order.

Book a 20-minute intro call. We'll talk about where things went sideways and what would actually move them forward.

Start a conversation: book a call or send a message.

Book a 20-Minute Intro Call