About
The Advisor Founders Call When Growth Stops Making Sense
About The Founder
Julia Berger is a Strategic Business Advisor who specializes in connecting the dots across a company’s strategy, systems, and day-to-day decisions. With 19 years of cross-disciplinary experience, she sees business problems the way most leaders feel them: spread across functions, hard to name, and deeply interconnected.
Her approach allows her to translate between disciplines that rarely speak the same language. She can follow a problem from revenue to operations to delivery and back again, tracing how one hidden issue creates a chain reaction of stalled growth. This integrated perspective is what helps leaders understand not just what is happening, but why.
Julia’s work is grounded in clarity and logic: identifying the real source of friction, rebuilding how the business operates beneath the surface, and sequencing priorities so every decision moves the company forward with intention.
She is known for revealing patterns others miss and uncovering the insight that changes everything: the moment when founders finally understand why the business has been stuck and what will unlock its next stage of performance.
How I Work
I look at the business as a whole system
Strategy, operations, delivery, and decisions all interact, I map how.
I identify what’s stopping performance
Not the symptoms, but the underlying deeper upstream issues.
I create a sequence of priorities
So momentum builds and everything starts working together again.
Who I Work With
I work with founder-led businesses that have reached a point where growth no longer comes from effort alone. Most will be between $1M and $10M in revenue and are experiencing friction they can feel but can’t fully explain.
These founders aren’t looking for more tactics.They want clarity: what’s really in the way, what matters most, and what will move the business forward again.
Start With Clarity.
Move With Confidence.
Before you invest time or resources into another solution, start with the Strategic Business Review. It gives you a clear understanding of what’s actually in the way and the smartest move to make next.
What to write: Tell me challenges you're having or where growth seems stuck. A few sentences are enough and I’ll take it from there.
Start a conversation.